You may not know, but search is the source of 64% organic traffic. Just 10% comes from social media. Social media accounts for 10%. Search engines are essential to a successful digital marketing campaign.
This guide to SEO for beginners introduces you to search engine optimization, and explains how to optimize your web page to boost traffic.
It's important to understand how search engines, such as Google and Bing work in order to fully grasp SEO. How are they able to rank their searches? There are many websites that have similar content.
If not specified otherwise, a search engine such as Google will index the web pages. Imagine this like an old-fashioned yellow phone book, but in digitized form.
After you have created a site, the search engine robots begin to crawl it, analyzing its content. They then index your website accordingly so it can appear in relevant search results. Search engine robots are now able to understand the contextualized information on your website (text, structure and non-text contents) and can index it based upon different factors like relevance and authority.
SEO is the process of making your site better for search engines. The process by which you optimize your website for search engines is SEO. Search engine optimization is about optimising websites to make sure that they are ranked according to relevance by search engines.
SEO is a confusing topic.
Why SEO is important?
SEO's importance is already evident in the previous paragraph. Consider your own searches to better understand.
You go to Google to search information, such as 'best tools to use for email marketing.' Just type the words in or you can type "tools for marketing by email". You will immediately see a list.
What one would you choose?
Do you remember ever going to the 2nd or 3rd page of search results? It's unlikely and, if it is true, you don't go there very often.
The following example shows why SEO matters. Optimizing your web pages for search engines will help you achieve a higher search ranking.
To increase the traffic to your website, you want to appear on the front page of searches that your clients make.
How to optimize a web page
Learn 10 tips to help beginners improve their website.
Research keywords and make sure you use the right terms. Keywords have a big role to play in SEO. The keyword is the topic that your article will cover. It's how people can find you when searching online.
When people search for something, they will enter a keyword. It is important that your keyword matches the intent of your intended audience. This can be either a shorter keyword, such as "digital marketing", or a more specific long-tail key-word like how to make a successful digital campaign.
Keywords that are shorter tend to have higher searches. They can therefore be difficult to rank. They have lower searches, but are more precise. This allows you to reach the right audience. The best way to do this is by using a mixture of keywords, both long-tails and shorts.
The search volume as well as the rank difficulty is also an important factor to be considered. This is the number of times people look up this keyword. Higher search volumes indicate that this topic is more popular. The rank difficulty is a measure of how hard it will be for you to get ranked in the search engine results.
Although keywords are important for optimizing a site, they're not the only thing to consider. To increase your website traffic, you need to concentrate on other factors.
Here are some more strategies to help you optimize your website.
Include keywords on your web page
The keywords that are relevant to each blog or page will vary. This article's keyword is SEO for Beginners. It's likely that you found this article by typing in the keyword.
Your keywords of choice should be placed within the
- Title for the Post
- URL
- This is the first and final paragraph of a post
- Inorganically throughout the whole post
- Images used in
You can include them as long as it doesn't interfere with the readability of the text. This post will discuss 'Keyword Stuffing.'
Include SEO in Permalinks
When you visit a website, you will see the URL. It is important to have permalinks that are not too long, and clearly state the purpose of the web page. The bot that crawls your website and the reader will both benefit from a well-written permalink web development service.
Search engines crawl every page on your website to index and understand it correctly. Your URL should contain meaningful and clear words. You can use the permalinks for your online bookstore to make it clear to the user what the page is about and contextualize its content. Search engines can easily understand the hierarchy and it helps SEO.
A permalink, as its name implies, is permanent. Therefore, it's important that you choose the best ones for your page. You should not use dates or other information that could change.
Why? This will allow you to update the page as time goes on. It is important to have a web page online that's been around for some time. Idealistically, don't create pages that will be deleted. It doesn't matter if older pages have been online for more time. The pages rank as they've been building authority over the years through traffic generation, linking, etc. The ability to constantly update pages with new and relevant content is crucial. A timeless URL structure will help you do this.
Imagine you are writing an article about the 'Top Five Marketing Tips for 2020'. What a fantastic topic! Leave 2020 off your permalink. This will allow you to update the article later and write about 'Top Five Marketing Tips for 2020'.
Black Friday is an example of a holiday where the same principle applies. You'll reuse this page every year.
