What is SEO? You may be familiar with the phrase "SEO (search engine optimization), is dead". This statement, however, has not been true for many years.
The internet has the answers to people's questions, thanks to search engines like Google, Bing, and others. Since the beginning of search engines, SEO practitioners and professionals have tried to get their websites ranked higher than their competitors. Like any other technology, search engines are constantly evolving. AI technology and machine-learning can read webpages on their own.
Search engines are designed to read, index and discover web pages, so that when users have a query, they can get an answer from the search engine. Search engines are becoming smarter. They can read pages, recognize your question, and provide an answer. SEO's goal is not just to make sites accessible to engines for them to index, but to also ensure the site is easy to use and read by the users. The user is ultimately the one who will buy your service or product, and not a search engine. SEO ensures that your website is displayed in SERPs and allows users to easily find answers to their questions, hopefully purchasing your product or service to promote your business with seo.
The Google Environment
Google SERP has undergone a change. Google used to simply answer your question. It has now evolved to include many other results, including Knowledge Graphs, Image Carousels and Sponsored Ads. Google SERPs are a crowded and cluttered environment.
Imagine: how many times did you use Google to search for an answer, and then never leave the page because it was so busy? Rand Fishkin wanted to know how many zero-click searches were conducted. He published his study in August 2019. and found that 50.33 percent of Google searches end without any clicks. When Google launched the Knowledge Graph back in 2012, Wikipedia saw a drop of 21% in traffic. This is an enormous drop for a website that gets millions of visits a day.
Google has announced that, in addition to all of its features, it will display only two pages of a site per SERP. This is called "Site Diversity". This can lead to less traffic and sales for your website to promote your business with seo.
We can help you with SEO.
How can you ensure that people see your website and services? SEO can help. It is an amalgamation of data analysis, marketing and technical skills. Good SEO does not focus on optimizing the search engine but rather optimizes content. Knowing your audience and how to communicate with them is one of the best aspects of SEO.
Keyword research can be a great help. You will get a better idea about what your audience is looking for when it comes to the keyword you are targeting by doing this research. This would include the number of times people search for this term (keyword volume) or other websites that use that keyword (keyword competitors). You could use synonyms to gain visibility. Consider the content of the website and determine if you can increase traffic through diversifying terms.
Knowing your competitors is another aspect of SEO. What are they doing? You may have an ad campaign that seems to be gaining traction on search. Even though the price of the campaign is right and that the keyword and phrase have a high volume in search but a low volume for competition, it still doesn't work. This happens. It is a good idea to see what someone else has done better. You can gain insight into what you competitors are doing and see if it is better. They used different keywords. Did they link to other websites that generated more traffic? It can be helpful to look at how others have done things in order to improve your own efforts.
